https://dyestrat.com/welcome daily 1.0 2026-02-19 https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1582251097667-Z558TE13PJAUUWS477NM/image-asset.jpeg Charles Dye | Brand Creative | UX Content Strategy https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1582247440508-W4RUQRB9KN02T4B1FN4D/0-background%252Bfireworks.jpg Charles Dye | Brand Creative | UX Content Strategy https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1634266517289-TNDDXVK00V1YQSJ55YEA/unsplash-image-aeGgSRsKuw0.jpg Charles Dye | Brand Creative | UX Content Strategy https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1634179829317-B83BM3I2LQYQ6N57CIW0/unsplash-image-almEtGpL-RM.jpg Charles Dye | Brand Creative | UX Content Strategy https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1739202151907-DV61DO9D8CT7ZSJK86T8/0-background%2Bfireworks%2B2500.jpg Charles Dye | Brand Creative | UX Content Strategy https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/94f998d7-5f3e-4c3a-a6c9-91325e79a5da/1-27-26+nike+apple+oracle+three+lock+on+white+1000x120.png Charles Dye | Brand Creative | UX Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/5e842ab1-7925-43b7-9c83-dd7f1b4f3d3f/Nike+Jordan+Converse+3-lock.png Charles Dye | Brand Creative | UX Content Strategy https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/e9cb35d7-eb20-48de-82de-4decd4362c84/OOW+skywriter+Oracle+stunt+plane.png Charles Dye | Brand Creative | UX Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/3ff86b15-afae-42c8-b3e3-94b3fdf0ef99/8-wildfire+secrets+crop+1500.png Charles Dye | Brand Creative | UX Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/82fe76b3-c8ac-47a3-93f3-389179a0d82b/3-27-25+college+fansedge+Screenshot.png Charles Dye | Brand Creative | UX Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/cfee54f1-ead6-48a4-a3ab-5349b77ea3ef/1-BWTT+mona-lisa+1500x910.png Charles Dye | Brand Creative | UX Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/80cd5098-e02b-43b1-aa9d-11dd5de9e300/2-apple+watch+three-lock.png Charles Dye | Brand Creative | UX Content Strategy -  Digital Commerce UX Content Strategist unifying Apple Watch messaging across all consumer touchpoints, spanning digital commerce, retail partners, and in-store/on-device experience. Collaborated across product marketing, UX research, analytics, Dotcom, and Apple retail experience teams for seamless buyer journey in the Apple Watch 7/SE/3 launch. Contributed to +17% YoY Apple Watch sales. https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/c8feb1df-2f2b-4a51-981c-2f821a3076cc/3-oracle+skywriter.png Charles Dye | Brand Creative | UX Content Strategy - Events + Influencers Designed and launched Oracle's first Executive Influencer program, coaching five VPs to develop distinct thought leadership voices, and managed global brand social for exec keynotes at Oracle HCM events. Scaled brand advocacy and social selling amplification of the executive thought leadership program from zero to 3M followers, earning 10M monthly impressions. https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/a4c59d52-be56-40cf-9471-e930d7db71db/4-JDI+day+1000x650.png Charles Dye | Brand Creative | UX Content Strategy - Employer Brand Owned Nike's LinkedIn page, brand content strategy, and five-figure quarterly LinkedIn performance marketing budget. Independently proposed, created, and managed PPC campaigns for hard-fill data science roles, HBCU recruiting, and executive diversity hiring. Delivered Nike's top-7 all-time LinkedIn CPC results while doubling HBCU candidate pool from 8% to 18%. https://dyestrat.com/about daily 0.75 2026-02-19 https://dyestrat.com/swooshlife daily 0.75 2025-06-12 https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1634266517289-TNDDXVK00V1YQSJ55YEA/unsplash-image-aeGgSRsKuw0.jpg Swooshlife https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1582865151000-MJRQSHSG2D95OEODP95D/1-Smoke+%2B+Volt+Yellow.png Swooshlife https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1598509257377-A1VUIZ83RC9MJ4RFJNUA/2-Journey.png Swooshlife https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1605072315030-5HKUACHOE9TWLH5ZV7ZJ/3-VALUES+on+white.png Swooshlife https://dyestrat.com/experience daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1582247440508-W4RUQRB9KN02T4B1FN4D/0-background%252Bfireworks.jpg Experience Integration https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1596680582273-WSP13KABXI17XIPXVJR9/1-Nike+event+1+Screen+Shot+2019-08-14+at+12.35.43+PM.png Experience Integration https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1582317680433-CV4T47AO9ZGEZ4ECTGQW/3-Tinker+N7+Screen+Shot+2020-02-06+at+1.27.04+PM+copy.png Experience Integration https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1596681883639-B9WJGLIR41MPB1PJO8HL/3-Nike+Mona-Lisa+2+Screen+Shot+2019-08-14+at+1.02.06+PM.png Experience Integration https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1596682031424-FNUWZZVGY8T9KNOH12FZ/4-Nike+Mona-Lisa+1+Screen+Shot+2019-08-14+at+1.00.57+PM.png Experience Integration https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1596682109577-GTG1LOVI205AKO6P77WM/Nike+JDI+Day+image.+StratComms+full-stack+expertise+in+Nike+Brand+Creative+%2B+Digital%3A+Program+Management%2C+Content+Audit%2C+UX+Content+Strategy+Brief%2C+Online%2BOffline+Integration%2C+UX+Content+Creation+and+Campaign+Execution. Experience Integration https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1596679697258-9ZF4IO438ON8EC6YDV2L/6-Nike+Blue+Ribbon+Sports+Screen+Shot+2019-08-14+at+12.39.28+PM.png Experience Integration https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1596682427737-6THO4XN6YE5ACECV8TWF/5-fy19+vs+fy18+followers+Screen+Shot+2020-02-27+at+5.42.48+PM.png Experience Integration https://dyestrat.com/earned daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1582247440508-W4RUQRB9KN02T4B1FN4D/0-background%252Bfireworks.jpg Earned Media amplification https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1598416870444-BSHCQCSZGOR35JEFB6CP/Nike+Forbes+Screen+Shot+2019-08-14+at+10.13.47+AM.png Earned Media amplification https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1598416972308-5XNQKD2HFNS4H24WYMJN/Nike+global+jobs+Screen+Shot+2019-08-14+at+1.26.21+PM.png Earned Media amplification https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1598417286393-UUMRGB2MSUWKCFDR6RBK/2-Nike+Bianca+Gonzalez+Screen+Shot+2019-08-14+at+12.37.48+PM.png Earned Media amplification https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1598417696524-7ADTK2MKLPRRAST7JAGM/4-Nike+Phil+Knight+earned+media+Screen+Shot+2019-08-14+at+12.12.14+PM.png Earned Media amplification https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1596682867311-0Y7V8K6QNN2CI04PHLW9/2-fy19+engagement+Screen+Shot+2020-02-27+at+5.40.30+PM.png Earned Media amplification https://dyestrat.com/employer-brand daily 0.75 2026-02-05 https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1582247440508-W4RUQRB9KN02T4B1FN4D/0-background%252Bfireworks.jpg Employer Brand https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1598418156480-QP77N86S0O11NPC86S7W/1-Nike+Digital+2+Screen+Shot+2019-08-14+at+12.04.12+PM.png Employer Brand https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1598420171282-U2IVOSO3QGHJDKN2EAWV/3-nike+retail+athlete+Screen+Shot+2019-06-20+at+10.46.26+PM.png Employer Brand https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1598420215734-SEBDOIMEEX2S7KA2RR0Y/4-Nike+Digital+1+Screen+Shot+2019-08-14+at+1.23.05+PM.png Employer Brand https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1598418431191-CB8E2IMCAXTM9QRA1EYW/2-Nike+intern+PNW+life+Screen+Shot+2019-08-19+at+9.15.58+AM.png Employer Brand https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1598420339843-48YUF1ZRDCJ5FYF5XV3O/5-NIke+2+million+milestone.png Employer Brand https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1598422320919-GSY89PDRI2ZG6VO6G0KM/4-linkedin+q4+Screen+Shot+2020-02-27+at+5.26.25+PM.png Employer Brand https://dyestrat.com/purpose daily 0.75 2025-06-12 https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1582247440508-W4RUQRB9KN02T4B1FN4D/0-background%252Bfireworks.jpg Purpose Messaging https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1598502845042-Q8WGKUI5WQT2V9VCH65O/1-regrind+sustainability+Screen+Shot+2019-08-21+at+10.07.18+AM.png Purpose Messaging https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1598503196325-8UI7ILLO3IC7OZ5GK2D7/2-Nike+Made+to+Play+1+Screen+Shot+2019-08-14+at+12.09.54+PM.png Purpose Messaging https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1598503286878-XWXQHN1GYQQWQD3W24N6/Nike+sustainability+Noel+Kinder+image.+StratComms+full-stack+expertise+in+Nike+Brand+Creative+%2B+Digital%3A+Program+Management%2C+Content+Audit%2C+UX+Content+Strategy+Brief%2C+Online%2BOffline+Integration%2C+UX+Content+Creation+and+Campaign+Execution. Purpose Messaging https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1598503541861-R5BVIWE9W0BOKZ68JJS8/4-Nike+purpose+1+Screen+Shot+2019-09-16+at+5.24.55+PM.png Purpose Messaging https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1598503876302-JKLK8L2CXFG2OFZ8TTGC/5-Nike+Osaka+Screen+Shot+2019-08-14+at+1.30.01+PM+copy.png Purpose Messaging https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1598503918136-UAMSTYS9LVJM50R8T27V/6-Nike+Impact+Report+Screen+Shot+2019-05-16+at+9.10.34+AM.png Purpose Messaging https://dyestrat.com/nike-work daily 0.75 2025-02-13 https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1634266517289-TNDDXVK00V1YQSJ55YEA/unsplash-image-aeGgSRsKuw0.jpg Nike Brand Creative + Digital https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1582911391164-FHOTSIMJ76358NPCQ5FL/Nike%2BMona-Lisa%2B1%2BScreen%2BShot%2B2019-08-14%2Bat%2B1.00.57%2BPM.jpg Nike Brand Creative + Digital Inclusion + Representation https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1582911548935-PI1FBXFRSYE8KMYHMN64/4-Nike%2BPhil%2BKnight%2Bearned%2Bmedia%2BScreen%2BShot%2B2019-08-14%2Bat%2B12.12.14%2BPM.jpg Nike Brand Creative + Digital https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1582911708340-HCHTKE6IE9FIDO5X800W/Nike%2BDigital%2B2%2BScreen%2BShot%2B2019-08-14%2Bat%2B12.04.12%2BPM.jpg Nike Brand Creative + Digital https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1582911437786-MKK89EJ74I3H6YZ04V5L/3-Tinker%2BN7%2BScreen%2BShot%2B2020-02-06%2Bat%2B1.27.04%2BPM%2Bcopy.jpg Nike Brand Creative + Digital https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1582911787269-NOBWCO6WWS1QS09LM0BJ/1-Nike%2Bsustainability%2B1%2BScreen%2BShot%2B2019-09-16%2Bat%2B5.24.55%2BPM.jpg Nike Brand Creative + Digital https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1582911892022-SMIVOTMFQSV2O8U11M0M/5-Nike%2BLA%2BScreen%2BShot%2B2019-08-14%2Bat%2B1.20.57%2BPM.jpg Nike Brand Creative + Digital https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1582317362881-9BNBAPJTWPGTBGTPKQ45/2-CDye2020-n-bio.png Nike Brand Creative + Digital https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1582317436569-7KLDAW634WF1MG7A4LA4/3-CDye2020-numbers.png Nike Brand Creative + Digital https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1582317436708-3WRN0JQGG7Y5RG4E8DFK/1-services.png Nike Brand Creative + Digital https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1582317437199-WDOCIU3G9Y0Q3RWLS4R4/2-toolset.png Nike Brand Creative + Digital https://dyestrat.com/inclusion daily 0.75 2026-02-24 https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/717fd642-eb04-4338-bd1d-8e84759f9424/Untitled-2026-01-31-1443.png Inclusion - Make it stand out (Proprietary content audit framework for Nike LinkedIn transformation) https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/da54b5e8-4c2c-4dd4-8e27-3569fe3ac70f/1-nike+linkedin+content+audit+framework.png Inclusion (Proprietary content audit framework for Nike LinkedIn transformation) https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/5efc797e-7f9f-421c-b5dd-e7ff210b91dc/3-redacted+content+audit.png Inclusion - Make it stand out (Redacted content audit sample) https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/b3b0e20d-4b7c-44a0-88d0-3edefb2a4b9c/4-nike+linkedin+content+audit+gap-identifiers.png Inclusion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/2858d047-a880-4672-882e-645492d3c26b/5-nike+linkedin+messaging+pillars.png Inclusion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1596677846406-6GW2LX2JVBVPKGIUS2MO/6-michelle+military+appreciation+Screen+Shot+2019-06-20+at+10.45.37+PM.png Inclusion https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1582239076089-NRFU5DDKVNIRTG0UZQ18/Nike+Black+History+Month+1+Screen+Shot+2019-08-14+at+1.05.13+PM.png Inclusion https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1582751318092-R4TR3V91XMTBLO8VJNNB/memphis+freedom+prep+rugby+Screen+Shot+2019-08-09+at+10.46.18+AM.png Inclusion https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1582239139849-7684V9M9G3BPLH7T8UET/Nike+Osaka+Screen+Shot+2019-08-14+at+1.30.01+PM.png Inclusion https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1582751210477-GOSUTB7RO7VP978AAYJ3/Nevins+yoga+Screen+Shot+2019-07-26+at+9.22.51+AM.png Inclusion https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1582239144735-U3D9QVBJUIUDCQ1UZM02/NMV+Ascend+Memorial+Day+asset.png Inclusion https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1596680582273-WSP13KABXI17XIPXVJR9/1-Nike+event+1+Screen+Shot+2019-08-14+at+12.35.43+PM.png Inclusion https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1582790996459-C9UW9B73KMTBG0HRNOQE/regrind+sustainability+Screen+Shot+2019-08-21+at+10.07.18+AM.png Inclusion https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1598506108371-TX2T89LOQ480VT3WXOOM/1-mumbai+Screen+Shot+2019-07-09+at+11.00.27+AM.png Inclusion https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1770135652891-8J0QXK4FL6N9IKXZ5NXC/4-Nike%2BMona-Lisa%2B1%2BScreen%2BShot%2B2019-08-14%2Bat%2B1.00.57%2BPM.png Inclusion https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1598506257212-XI2B38CMDUI2YTRQJJ2D/2-Nike+LA+Screen+Shot+2019-08-14+at+1.20.57+PM.png Inclusion https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1770136799118-D4MICS2HOEL0OYL2SJV3/Nike%2BJDI%2BDay%2B2%2BScreen%2BShot%2B2019-08-14%2Bat%2B12.27.33%2BPM.png Inclusion https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/100199c2-66c2-47c7-8ee0-52bcefb8e215/5-before%3Aafter+pie+charts.png Inclusion - Make it stand out (Content recalibration: From corporate-first (70%) to employee-first (40%) storytelling) https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/0b44110f-2964-4651-b8b5-1cf31d9751ee/10-feb+engagement+1-30+at+1.58.51%E2%80%AFPM.png Inclusion - Make it stand out (Redacted Inclusion + Representation content engagement metrics) https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/2586017a-8b36-4724-89fd-9b6433e3ccfb/11-may+engagement+1-30+at+2.13.37%E2%80%AFPM.png Inclusion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1be1e5f0-fa42-4d3a-ad13-dd0e944c573c/6-fy19+followers+2020-02-27+at+5.42.16+PM.png Inclusion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/ec1ffcf6-14d2-4709-bb01-fee535117cff/7-fy19+vs+fy18+followers+2020-02-27+at+5.42.48+PM.png Inclusion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/c3c6379c-a86d-47f1-8620-88e8f594843c/7-fy19+post+engagement+2020-02-27+at+5.40.30+PM.png Inclusion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/099150a7-bd18-4858-960f-60ae74782f79/14-recognize+value+%28or+don%27t%29.png Inclusion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/55376498-4ffa-4fd8-951c-a9e4c56af416/14+scalable+framework+1-31+at+2.29.05%E2%80%AFPM.png Inclusion - Make it stand out Nike LinkedIn Inclusion + Representation scalable framework https://dyestrat.com/apple daily 0.75 2026-02-22 https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1634179829317-B83BM3I2LQYQ6N57CIW0/unsplash-image-almEtGpL-RM.jpg  Digital Commerce https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/ce7d5552-b2a5-493b-9892-c1e72eaf8889/1-three+lock.png  Digital Commerce - Impact Summary Challenge: Unifying Apple Watch messaging across all buyer touchpoints for Series 7/SE/3 launch. Approach: Activated Apple’s new unified messaging framework as a repeatable launch content strategy. Result: Contributed to +36% YoY Apple Watch sales in 2021, and an additional +17% sales growth in 2022. https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/72b40d9e-4992-49f2-b030-a979cd6c67de/2-Launch+workflow+2021-05-17+at+2.01.48+PM.jpg  Digital Commerce - Make it stand out (Redacted Apple 10-week launch sprint workflow) https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/803e1cf2-9b10-4312-8de4-67de72ebb3e4/4-Strategy+brief+project+inputs2+2021-05-19+at+10.05.55+AM.png  Digital Commerce - Make it stand out (Redacted unified content strategy brief project inputs) https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/02b96ea5-b0dd-43cc-ac87-2c91f306d0b3/3-Content+Strategy+phases+responsibilities+2021-05-19+at+9.40.35+AM.png  Digital Commerce - Make it stand out (Redacted unified content strategy phases) https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/0c443b19-3ba4-4fa0-9644-c67942519399/6-apple-watch-series-7.jpg  Digital Commerce - Make it stand out (Apple photo: Apple Watch model-7) https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/a2cfea12-1d89-444a-ba60-ff4f316421bf/5-Unified+content+integration+2021-06-22+at+11.03.55+AM.png  Digital Commerce - Make it stand out (Redacted content strategy outline, partner channel integration with Apple.com) https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/6907eba5-296b-4974-86de-b2e5bb6e4661/7-Apple+Watch+3%3ASE%3A7+compare+mockup.png  Digital Commerce - Make it stand out (Redacted Apple Watch 3/SE/7 Compare mockup for Partner Channel launch content strategy) https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/6175c1bb-3713-4990-8cf9-0e9403812424/8-apple+watch+reported+unit+sales+2020-2023.png  Digital Commerce - Make it stand out (Apple Watch sales data reported by Counterpoint Research) https://dyestrat.com/oracle-work daily 0.75 2026-02-05 https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1739233324809-YQU0GNBXA3TB9E441AJH/image-asset.jpeg Oracle Brand Creative + Digital https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1582251477777-AIDLB1DR9CJK7AQCD2Y9/2-oracle+elton+john%2C+beck.png Oracle Brand Creative + Digital https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1584231407236-F9KJ6IJRNT4JE10BZ6XM/Oracle+SHRM+taxi+wrap.png Oracle Brand Creative + Digital https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1582251479250-3OOILNURM9L6CBTSGQFY/3-Oracle+skywriter.png Oracle Brand Creative + Digital https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1583167011216-IOKY4JT3TVM4YI22PL3J/1-Oracle+sports+marketing.png Oracle Brand Creative + Digital https://dyestrat.com/values daily 0.75 2025-02-13 https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/1739313961668-JPZCQTUG2ZLBNHIJNKXL/unsplash-image-c3aSOTZa8gc.jpg My Values https://dyestrat.com/work daily 0.75 2026-02-24 https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/04829bca-60c7-492b-b396-57f8935b94fc/1-bwtt+mona-lisa+1000x650.png Work - Inclusion + Representation Joshua Rhee In sit amet felis malesuada, feugiat purus eget, varius mi. Fusce at massa nec sapien auctor gravida in in tellus. Mauris id fermentum nulla. Donec eu est non lacus lacinia semper. https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/cc90950d-578c-4c6b-a5ea-dc7d9531b202/2-apple+watch+three-lock+1000x650.png Work -  Digital Commerce Robert Amirpour Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec eget risus diam. Suspendisse nec congue purus. Integer tempus, elit in laoreet posuere, lectus neque blandit dui, et placerat urna diam mattis orci. Aliquam bibendum, turpis eu mattis iaculis, ex lorem mollis sem, ut sollicitudin risus orci quis tellus. Suspendisse nec congue purus. https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/c8feb1df-2f2b-4a51-981c-2f821a3076cc/3-oracle+skywriter+1000x650.png Work - Events + Influencers Donna Ojeda Mauris egestas at nibh nec finibus. Mauris id fermentum nulla. Maecenas non leo laoreet, condimentum lorem nec, vulputate massa. Nullam sit amet nisi condimentum erat iaculis auctor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam sit amet nisi condimentum erat iaculis auctor. In sit amet felis malesuada, feugiat purus eget, varius mi. https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/a4c59d52-be56-40cf-9471-e930d7db71db/4-JDI+day+1000x650.png Work - Employer Brand + PPC Mary Sung Aenean eu justo sed elit dignissim aliquam. Donec eu est non lacus lacinia semper. Aliquam bibendum, turpis eu mattis iaculis, ex lorem mollis sem, ut sollicitudin risus orci quis tellus. Maecenas non leo laoreet, condimentum lorem nec, vulputate massa. Mauris id fermentum nulla. Aliquam bibendum, turpis eu mattis iaculis, ex lorem mollis sem, ut sollicitudin risus orci quis tellus. Donec eget risus diam. https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/94f998d7-5f3e-4c3a-a6c9-91325e79a5da/1-27-26+nike+apple+oracle+three+lock+on+white+1000x120.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://dyestrat.com/hmu daily 0.75 2026-03-08 https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/f883dcdd-98f6-4730-b880-cecaf4224c2d/CDye+mug+Bo+Gym500.png Me Charles Dye, Senior UX Content Strategist https://images.squarespace-cdn.com/content/v1/5e4eff8d5213a325bada80bf/94f998d7-5f3e-4c3a-a6c9-91325e79a5da/1-27-26+nike+apple+oracle+three+lock+on+white+1000x120.png Me - Make it stand out Whatever it is, the way you tell your story online can make all the difference.